How to Maintain and Market Houses for Rent with a Pool
Owning a rental property with a pool is a great way to attract tenants, especially during the summer months. However, with this added feature comes the responsibility of maintenance and effective marketing. In this post, we'll cover essential tips for maintaining a rental house with a pool, as well as how to market it to prospective tenants.
1. Regular Pool Maintenance
A pool can be a huge selling point, but only if it's well‑maintained. Ensuring the pool stays clean, safe, and functional requires consistent upkeep. Here are some essential maintenance tasks to keep in mind:
- Routine Cleaning: Hire a pool service to clean the pool on a regular basis, ideally weekly, to ensure the water stays clear, debris‑free, and safe. This includes skimming the surface, cleaning the tiles, and brushing the pool walls.
- Chemical Balancing: Proper chemical balance is crucial for a healthy pool. The water's pH, chlorine, and alkalinity levels should be tested regularly to prevent algae growth, cloudy water, or skin irritation for swimmers. You can find convenient pool chemicals on Amazon.
- Filtration System: Make sure the pool's filtration system is functioning properly. Clean the filter periodically and replace it when necessary. A well‑functioning filter ensures the water stays clean and free from bacteria.
- Safety Measures: Ensure all safety features are in place, including a pool fence, safety covers, and non‑slip surfaces around the pool. If your area has specific pool safety laws, make sure your pool meets those requirements.
- Seasonal Care: Depending on your climate, you may need to winterize the pool during the colder months. This involves draining the pool to a certain level, covering it, and ensuring the equipment is stored properly to avoid damage.
2. Consider Pool Insurance
Pools can be a liability, especially if tenants have young children or frequent pool parties. It's a good idea to check your insurance policy to ensure you're fully covered in case of accidents, injuries, or property damage. Many insurance companies offer specialized pool coverage, which can be added to your general homeowner's policy. Make sure your policy includes liability coverage, particularly if the pool is located in a shared or communal space.
3. Ensure Compliance with Local Regulations
Many regions have specific regulations regarding the construction and upkeep of pools. These laws often require certain safety features like fences, gates with self‑latching locks, and clear signage. Before renting out a property with a pool, familiarize yourself with local laws and ensure the pool complies. This will help you avoid costly fines or legal issues.
4. Highlight the Pool in Marketing Materials
A pool can be a significant selling point, so make sure to highlight it in your marketing materials. Here are some tips on how to do that effectively:
- Professional Photos: Use high‑quality, professional photos of the pool to showcase its best features. Make sure the area around the pool is clean, and consider staging the space with poolside furniture to make it more inviting.
- Video Tour: If possible, create a video tour of the property that includes footage of the pool area. This allows potential tenants to get a better sense of the pool's size, layout, and amenities.
- Appeal to the Right Audience: Understand who is likely to rent a property with a pool. Families, young professionals, and those who love entertaining might be particularly drawn to a property with this feature. Tailor your marketing to highlight the benefits of having a pool for relaxation, fitness, or social gatherings.
- Seasonal Promotions: If you're marketing the property during the summer months, emphasize the enjoyment and cooling relief the pool provides. Offer potential tenants a "summer special" to sweeten the deal.
- Social Media: Leverage platforms like Instagram, Facebook, or Zillow to reach a larger audience. Share photos of the pool and tag your location to attract local renters. If you have a rental listing website, make sure to feature the pool as one of the top selling points.
5. Explain the Pool's Benefits in the Lease
Be transparent about the pool's usage policies in the lease agreement. This can prevent misunderstandings between you and your tenants. Include details such as:
- Pool Hours: Specify any rules around when the pool can be used, such as hours of operation or restrictions for late‑night swimming.
- Pool Maintenance Costs: Decide whether pool maintenance will be included in the rent or whether tenants will need to pay for pool cleaning services. Be clear in the lease to avoid surprises.
- Tenant Responsibilities: If tenants are responsible for some pool maintenance tasks, such as keeping it clear of debris or reporting any issues, ensure those responsibilities are outlined in the agreement.
- Safety Rules: Include rules for safe pool usage, such as no diving, no glass containers, and children must be supervised. This will help mitigate the risk of accidents.
6. Create a Relaxing Poolside Environment
A pool alone won't be enough to attract tenants. To make the space even more appealing, consider enhancing the pool area:
- Comfortable Furniture: Provide loungers, chairs, and shaded areas around the pool. If possible, offer comfortable seating where tenants can relax and enjoy the view.
- Outdoor Lighting: Install soft, ambient lighting around the pool to create a beautiful and relaxing atmosphere in the evening. This also adds an extra layer of safety for those using the pool after dark.
- Landscaping: Invest in landscaping to make the pool area more inviting. Lush greenery, potted plants, and colorful flowers can create a serene atmosphere. Ensure that the landscaping is well‑maintained and doesn't block the pool's view.
- Outdoor Cooking Area: Consider adding a barbecue or an outdoor kitchen area near the pool. This will make the space even more attractive to tenants who enjoy hosting social gatherings.
7. Offer Poolside Extras to Attract Tenants
To make your property stand out even more, offer extras that tenants will appreciate:
- Pool Accessories: Provide a few pool accessories like floats, towels, and sunscreen. These little extras show that you care about your tenants' experience and can help set your property apart from others.
- Pool Parties or Events: Host a small poolside event for current tenants, such as a barbecue or movie night, to build community and encourage others to rent from you. It's a great way to market the property as a fun, social space.
8. Renting the Property Off‑Season
If you're trying to rent a property with a pool during the off‑season, focus on other features of the house that may be appealing year‑round, such as the size of the home, its location, and its amenities. Even though the pool may not be the primary attraction during the colder months, you can still emphasize how it adds value to the property, especially when warmer weather arrives.
Conclusion
Owning a house for rent with a pool is a unique opportunity that can be both profitable and enjoyable for tenants. By maintaining the pool properly and marketing the property effectively, you can attract the right tenants and ensure that the pool remains an asset rather than a liability. Follow these tips for maintenance, marketing, and tenant relations to make your rental property with a pool a true success!